Three-way sports deal in Denver


Mile High Sports Radio is still officially the “flagship radio partner” for the Colorado Avalanche and Denver Nuggets, but under a new three-year deal the main station for play-by-play broadcasts will be Lincoln Financial Media’s KRWZ-AM. The 950 kHz signal had been the previous home of the sports broadcasts, but under different calls and format, until 2008.

“Today, we are excited to announce our continued partnership with Mile High Sports Radio, as well as the renewal of our relationship with Lincoln Financial Media,” said Paul Andrews, Executive Vice President of Kroenke Sports Enterprises, which provides the talent and production for the broadcasts. “We look forward to another great season of home team sports action with these two companies.  With two great sports stations promoting the games, as well as one of the area’s most powerful AM signals serving as our radio home, we’ll be able to reach our fans in a very unique and fan-friendly manner.”

The new deal involves both of Mile High Sports Radio’s stations, KCKK AM 1510 and FM 93.7, as well as a pair of Lincoln Financial Media’s stations, KRWZ AM 950 and KKFN FM 104.3 The Fan, in a unique, three-party agreement that will see AM 950 serve as the primary carrier for games, Mile High Sports Radio AM 1510 and FM 93.7 as the carrier of conflict games when multiple teams play on the same day, and both Mile High Sports Radio and The Fan providing promotion for the teams and games.

“We’re excited to once again have the Avalanche and Nuggets on AM 950,” said Bob Call, Senior Vice President and General Manager for Lincoln Financial Media Company of Colorado.  “And we’re looking forward to working with Mile High Sports Radio and the teams to build this one-of-a-kind partnership.”
”This is a creative partnership that took tremendous vision on the part of everyone involved,” said James Merilatt, President of Mile High Sports Radio.  “It’s a win-win-win for Mile High Sports Radio, Lincoln Financial Media, and the Avalanche and Nuggets.”

“We are delighted that through this three-way partnership that includes AM 950, Mile High Sports Radio will remain the home of the Colorado Avalanche and Denver Nuggets. With this groundbreaking partnership, we’ll be able to ensure that our games are heard by our fans up and down the Front Range,” said Matt Hutchings, Executive Vice President/COO of Altitude Sports & Entertainment, which is also involved in the deal. Altitude is a regional cable sports network owned by Stan Kroenke, owner of the NBA Nuggets, NHL Avalanche and Kroenke Sports Enterprise.