“Thrive In Ohio” campaign launches (video)


Ohio is emerging as one of the top states for job growth in the U.S., currently ranked 4th in the nation. Building off this success, JobsOhio is launching a campaign designed to help spread the news about people and businesses thriving in Ohio and encourage others to come join in their success.

Driven by the tagline “Live. Work. Thrive.,” the effort launches 11/18 and runs through early December, reaching audiences statewide, across the Midwest, and nationally through a mix of television, print and online. An important element of includes ThriveInOhio.com, a website where Ohioans and business owners are encouraged to share their stories about how they are thriving in Ohio.

The campaign features a 30-second television ad produced in Ohio that will run for three weeks on most major networks around the state.

A short preview of the TV ad:

Print ads also begin on 11/18 and run in seven major Ohio newspapers as well as the Chicago Tribune, Detroit Free Press, Indianapolis Star, and Pittsburgh Post-Gazette; a Wall Street Journal print ad will appear on Nov. 19. Online ads will run on Forbes.com, Fortune/CNNMoney.com, WSJ.com, and other business websites, as well as Google, Twitter, LinkedIn, and YouTube.

Thrive In Ohio is the first in what will be a series of advertising campaigns to market and sell Ohio as a state where people and businesses, live, work and thrive. The stories collected on this website will play a key role in the development of future ad campaigns and in JobsOhio’s efforts to help businesses grow and create more jobs for Ohioans.