At 8 p.m. ET, “Community” averaged a 1.4/4 in 18-49 and 3.5 million viewers overall in a highly competitive time period versus “CBS’s “Big Bang Theory,” ABC’s “It’s the Great Pumpkin, Charlie Brown,” Fox’s World Series coverage and CW’s “Vampire Diaries.” Note that on average this season, “Community” originals have been adding 37 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.
At 8:30 ET, “Parks and Recreation” (1.8/6 in 18-49, 3.9 million viewers overall) built by 29 percent on its 18-49 lead-in in a slot where NBC was on average flat last season versus original lead-ins from “Community.” In a competitive time period versus CBS’s “Rules of Engagement,” ABC’s “It’s the Great Pumpkin, Charlie Brown,” Fox’s World Series and CW’s “Vampire Diaries,” “Parks and Recreation” improved on NBC’s averages in this time period last season by 13 percent in 18-49 rating (1.8 vs. 1.6, “live plus same day,” non-sports). Keep in mind that on average this season, original telecasts of “Parks” have been adding 30 percent to their next-day “live plus same day” 18-49 rating when Nielsen includes additional time-shifted viewing in “live plus seven day” ratings.
From 9-9:31 p.m. ET, “The Office” (2.8/7 in 18-49, 5.5 million viewers overall) built on its lead-in by 56 percent in 18-49 rating and 40 percent in total viewers in a highly competitive time period versus ABC’s “Grey’s Anatomy,” CBS’s “Person of Interest” and Fox’s coverage of the potentially deciding Game 6 of the World Series “The Office” is the #1 non-sports choice in the half-hour among ABC, CBS, NBC and CW in adults 18-34, men 18-34 and men 18-49. Note that on average this season, “Office” originals have been adding 40 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.
At 9:31 ET, “Whitney” (2.1/5 in 18-49, 4.3 million viewers overall) is up week to week by 5 percent in 18-49 rating (to a 2.1 from a 2.0). “Whitney” is currently retaining 75 percent of its 18-49 lead-in from “The Office,” which, pending updates, is its highest retention since September 22, during premiere week, despite intense competition in the time period this week from the concluding half-hours of ABC’s “Grey’s Anatomy” and CBS’s “Person of Interest” and Fox’s coverage of Game 6 of the World Series “Whitney” is the slot’s #1 non-sports choice among ABC, CBS, NBC and CW among men 18-34. Keep in mind that on average this season, “Whitney” originals have been adding 31 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.
At 10 p.m. ET, “Prime Suspect” averaged a 1.2/3 in 18-49 and 4.1 million viewers overall against competition that included a potentially deciding Game 6 of the World Series on Fox, as well as CBS’s “The Mentalist” and ABC’s “Private Practice.” Note that on average this season, original telecasts of “Prime Suspect” has been adding 33 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.
In Late-Night Metered Markets Thursday night:
In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.4/5; CBS’s “Late Show with David Letterman,” 2.7/6; and ABC’s combo of “Nightline,” 2.7/6; and “Jimmy Kimmel Live,” 1.3/4.
In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3; “Late Show,” 0.7/3; “Nightline,” 0.9/3; and “Jimmy Kimmel Live,” 0.5/2.
At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/4 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.2/4). In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49) topped “Late Late Show” (0.4/2).
At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.
(Source: NBC)
