With the AMERICAN IDOL Top 12 Results show and an original BONES, FOX won the night across all key demos and dominated the next highest rated network (ABC) by +165% in the adult demo ad +167 in Total Viewers.
AMERICAN IDOL: 5.6/18, down -16% from last Thursday (Note – IDOL has been ticking up a couple tenths in the finals lately, so we expect this number to go up this afternoon)
AMERICAN IDOL was the highest-rated program of the night among Adults 18-49, Adults 18-34 and Total Viewers.
In the 8p hour AMERICAN IDOL outperformed the combined 4-net competition by +11% in Total Viewers (19.0 vs. 17.1 Mil.)
So far this season with Comparable Most Current ratings 9 (through Top 12 Results, 3/17/10), AMERICAN IDOL is retaining 91% of last year’s performance in Adults 18-49 (8.6/23 vs. 9.4/24) and 98% in Total Viewers (24.7 vs. 25.2 Mil.).
BONES: 3.4/10, up +6% from last week. Last night, BONES was also up +13% in Total Viewers (11.9 vs. 10.5 Mil.) week over week
BONES won the 9p hour among Adults 18-49, Total Viewers, A18-34, Adults 25-54 and Teens and was the second-highest rated program of the night behind IDOL
Competition
Following Wipeout (2.0/7, down -9%), ABC’s Private Practice (1.9/6, down -17%) delivered its lowest original Thursday performance ever. At 10p, a special repeat of Off the Map (1.1/3) closed out the night.
Due to the nature of live sports, Fast Nationals for CBS are approximate. The NCAA Tournament Round of 64 posted a 1.6/5 for the night, down -57% from last year’s coverage which delivered a 3.7/11 in both the Fast and Final Nationals from 8-11p.
From 8-11p, each of NBC’s comedy originals either matched or established a season or series low. NBC aired Community (1.7/6), Perfect Couples (1.2/4), a repeat of The Office (1.5/5), Parks & Recreation (1.8/5), 30 Rock (1.7/5) and Outsourced (1.4/4, flat).
NOTE: Usage vs. last week was down -12.4% in the 8pm hour and -9.5% from 8-10p last night.
Also Note: Usage last night at 8pm was down -12.4% vs. the 9pm Wednesday IDOL hour for last year’s results show.
Live + Same Day Nielsen Ratings
(source: FOX)
