TI DLP Products launches integrated marketing campaign


DLP Products from Texas Instruments announced the largest campaign ever supporting DLP technology and DLP-based micro display HDTVs. The 100 million dollar effort includes a new campaign anchored by three major sports sponsorships and kicks off the peak fall 2007 HDTV buying season. As a part of the new campaign, DLP Products will be a prominent sponsor of ABC and ESPN’s Monday Night NFL and College football programming, as well as those stations’ Nextel Cup NASCAR programming.

The campaign will also use radio, outdoor and online, targeting sites used for consumer research before making HDTV purchases, as well as on banner ads and spots on espn.go.com. Radio will run in 12 markets along the "Chase for the Cup" NASCAR series.

The new spots help convey key advantages that DLP’s advanced display technology hold over the competition, including no motion blur, no burn-in, and a sharp clear picture, even on the biggest of TV screen sizes. The spots are via  JWT Communications, Entertainment and Technology Practice.