Time-Shifting TV Consumption: What’s A Marketer To Do?

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A new Nielsen study examines how consumers lean into delayed viewing of TV content over broadcast and cable.


It found that the proliferation of ways to view content has also helped influence them to be more patient viewers, tuning in past live, same day and even seven days.

By taking these delayed viewing audiences into account, Nielsen notes, marketers have the ability to engage with not only more viewers, but also the ones who are actively seeking content.

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