Time Warner Cable, AT&T AdWorks enhance partnership


Time Warner CableTime Warner Cable Media (TWCM), the ad sales division of Time Warner Cable, announced the enhancement of its AT&T AdWorks agreement effective for the 2013 broadcast year. Time Warner Cable Media will integrate AT&T U-verse TV homes into the existing fixed scheduling network grids or the “hard wired” I+ (Interconnects Plus) platform.

The expanded agreement will provide marketers with a simpler solution for buying, managing, and delivering media campaigns to their target customers across 50 insertable networks in 15 top markets.

Said Joan Hogan Gillman, EVP/Time Warner Cable and President of Time Warner Cable Media.  “This agreement with AT&T AdWorks simplifies the ad buying process for marketers to access consumers and grow their businesses. We relentlessly pursue new opportunities to help our clients grow their businesses.  Whether it’s launching the first 24/7 Spanish language Regional Sports Network in LA, TWC Deportes, or through agreements with AT&T AdWorks such as this, TWCM is committed to driving innovation on behalf of our clients.”

“AT&T AdWorks is excited about the improved structure with Time Warner Cable Media. This new agreement will make planning, executing and managing media campaigns at the local level dramatically easier for advertisers,” said Mike Welch, president, AT&T AdWorks. “By ‘hard wiring’ the network to run advertisements across a given DMA with TWCM we will expand our clients’ reach through one point of contact—making it a seamless process.”

Markets benefitting from this new structure include Dallas, Los Angeles, Cleveland, Austin, San Antonio, Milwaukee, Columbus, Charlotte, Kansas City, Green Bay, Dayton, Raleigh, Columbia, Toledo, and Louisville, two of which are in the top five DMAs, where TWCM currently sells ads.