Time Warner Cable and ActiveVideo Networks announced the deployment of a new television experience that will bring a wealth of Web content and interactivity directly to the TVs of cable subscribers in Hawaii. The new service, which is being launched in Oceanic Time Warner Cable, streams traditional and Web-based content to any digital set-top box. ActiveVideo combines the personalized, dynamic, socially-connected experience that viewers have come to expect from the Web with the quality, immediacy and remote-control navigation that is expected of television.
Initial channels include interactive games from TAG Networks; home shopping from HSN; and news, sports and children’s versions of P:Mosaic, an intuitive, fully personalized video navigation system that allows consumers to view, customize and navigate through their favorite channels at a single glance. In addition, the ActiveVideo service enables Oceanic Time Warner Cable to create Web-based channels that are specific to the Hawaii market.
The launch follows a successful, system-wide trial of ActiveVideo during the 2008 Summer Olympics, during which Oceanic subscribers could enjoy single- screen mosaic coverage of multiple channels of broadcast and cable Olympics programming, as well as Olympics news, photo albums, schedules and other content acquired from Web RSS feeds.