Market research has shown that viewers are not aware that NY1, O&O’d by Time Warner Cable, airs there exclusively in the NYC DMA. So, there’s a move afoot to rename the channel to reinforce the fact if subscribers change to Verizon or satellite, they lose New York News 1.
Top brass at Time Warner want you to know that they own NY1 — and when consumers switch to a rival like Verizon they will lose the news channel. To hammer home that point, NY1 will undergo a “rebranding” and name change to TWC News, reports The NY Daily News.
A Time Warner source said company brass is mulling how to keep the NY1 name as part of the brand but no final decision has been made on the channel’s new name.
The channel — and 20 similar local news stations around the nation — all available only on Time Warner Cable, will also receive an extensive makeover, including new logos, graphics and theme music.
“Our news outlets have grown tremendously in recent years,” Time Warner Cable spokeswoman Amy Summers said in a prepared statement. “Our research shows that people who watch our stations, such as NY1, are loyal viewers, yet most people don’t understand their connection to Time Warner Cable. It is for these two reasons that we’re embarking upon a rebranding project that will take the better part of a year.”