TWC has just launched “Starter TV with HBO” bundle that includes access to 20 channels, including local broadcasters in HD, as well as HBO and HBO Go, for $29.99 monthly (not including cable box rental).
The package includes: ABC, CBS, CSPAN, CSPAN 2, CSPAN 3, QVC, Fox, Galavision, HSN, NBC, PBS, SHOP NBC, TBN, Telemundo, Univision and CW.
Comcast started offering a similar bundle in October: “Internet Plus” ($39.99-$49.99 per month) including broadband, local broadcast TV and HBO.
RBR-TVBR observation: TWC has been battling declining subscriber numbers for a while now. The goal here with both TWC and Comcast is more to get consumers to subscribe to their services in the first place, rather than to retain existing subscribers. While we think this is a start, most people in metro areas can get most of these channels via antenna already. Who is going to pay (likely) $40 per month just for HBO? Not many. It would have been better to offer the local channels plus the customers’ choice of three cable networks for that price. But we know the true a la carte dream is still a long way off.