TIP Logtimes Interface Gets Four Provider Adds


TIP Initiative (Television Interface Practices), an industry work group dedicated to promoting open interfaces to streamline advertising transactions for local TV broadcasters and their media agency partners, have revealed the first Logtimes interface has been implemented by four leading system providers.

There’s also some “Peacocking” — given the addition to the consortium of over-the-air TV broadcasters of a big station owner.

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