Tips on Selecting and Working with a Media Broker


Erwin KrasnowBy Erwin Krasnow, Garvey Schubert Barer

Intermediaries play a useful role in bringing prospective buyers together with station owners desiring to sell their station. They exist for a reason: a third party can say things to buyers and sellers that they could never say to each other. Even Alana “Honey Boo Boo” Allison, a very marketable personality, uses an agent! As in the real estate business, most broadcast acquisitions involve the services of brokers. However, unlike the real estate business, where multiple or open listings are common, media brokers usually have exclusive listings.

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