Greater knowledge of linear TV data. Personalization.
These are just two of the things Walt Horstman, SVP/GM of Advanced Media & Advertising at TiVo, believes will be big on the minds of everyone in broadcast TV’s C-Suites throughout 2018.
Horstman shares with RBR+TVBR readers why he’s big on these two topics, along with four other key things TV executives will be talking about across the next 12 months.
