TiVo, Amazon to provide advertisers on-screen purchasing


TiVo has teamed up with Amazon to provide consumers with the ability to purchase physical products from Amazon.com on their TV sets, using their TiVo remote. With this new Product Purchase feature, television advertisers will have the unique ability to market products sold through Amazon.com on any broadcast or cable network, any TV show, or via any of TiVo’s extensive interactive advertising features. Broadband-connected Series2 Series3 and TiVo HD DVRs will be able to take advantage of this new feature.

Consumers will also be able to use TiVo’s Universal Swivel Search to easily explore and buy products associated with their favorite shows, movies, actors, and directors, directly from the television set using their TiVo remote.

Upon selecting a product users will have the option to complete the purchase immediately or add it to their Amazon.com shopping cart for later checkout. Shipping and tax, if applicable, will be automatically calculated and presented to the user before final confirmation, and purchases will be secured with a PIN associated with the user’s Amazon.com account. In addition, television advertisers will be able to merchandise specific products through TiVo advertising features such as Interactive Tags, Gold Star Sponsorships, and Program Placement.

TiVo’s interactive advertising solutions allow advertisers to reach consumers in a time-shifted world and offer the option of taking a closer look at the products that interest them. TiVo’s Program Placement feature enables advertisers to target viewers with related products via specific shows and genres. Interactive Tags enhance traditional commercials and make them actionable, allowing consumers to get additional information or take advantage of unique offers while automatically pausing their program.

TiVo launched the new service by merchandising products related to several high profile shows, including but not limited to The Oprah Winfrey Show, The Ellen DeGeneres Show, The Colbert Report, and Burn Notice.