Looks like TiVo is investing its recent patent litigation settlement of $500 million with Dish Network wisely: As the company continues its move beyond selling DVRs and a subscription service, viewers with a premium Hulu account will now be able watch all of its video offering via TiVo as well. TiVo also has ongoing content deals with YouTube, Netflix, Amazon.com and Blockbuster. TiVo’s aim is to become what it calls a “one-box solution” for television and movie watching.
A Hulu Plus account costs eight dollars a month, but they’ll be able to see videos from their Hulu account in their TiVo menu and watch them through the TiVo box. Customers who buy new TiVo Premiere DVRs will also get half a year of Hulu Plus service as part of their purchase.
RBR-TVBR observation: The company is definitely in the content horse race with all of the other providers out there—it’s certainly not resting on any laurels of being a premium DVR/set-top box provider. TiVo is also expanding its offering with MSOs, recently entering a deal to enable access to Comcast’s library of Xfinity TV On Demand content on TiVo Premiere set-top boxes sold at retail. Comcast will make its Xfinity TV On Demand service accessible on Premiere set-top boxes in many of its largest markets, with the first expected to be the San Francisco Bay Area.