Study: One In 10 Don’t Pay For SVOD


How much would you pay for Netflix if it were to raise its subscription cost?

For 1 in 10 respondents in the 14th Video Trends Report set for release this morning from TiVo-owned Digitalsmiths, the answer is simple: Zero.

That’s because they’re not paying a dime right now, and have no intention of changing those habits.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.