TMZ supporting $10,000 sweepstakes with spot cable, radio


“TMZ”, the source for Hollywood’s hottest headlines and breaking entertainment news, is giving viewers a chance to win $10,000 in cash and prizes plus a sizzling Sin City getaway in the “TMZ” “Get Paid to Party” Sweepstakes, a two-week watch-and-win sweepstakes promotion from Warner Bros. Domestic Television Distribution and Telepictures Productions.

Viewers can tune into “TMZ” Monday through Friday for 2 weeks beginning Monday, February 23, 2009, and watch for celebrity answers to the question “who would you most want to sin with?”   Then, they can log on to or text the keyword answer to enter the sweepstakes through Friday, March 6, 2009. One daily prize winner will be selected each day, and one grand prize winner selected at the conclusion, from all valid entries.
The grand prize winner will win $10,000 in cash and prizes, plus a trip for four to Las Vegas with three nights suite accommodations at the Palms Casino Resort, round-trip ground limousine transportation from airport to hotel, and VIP access to the hottest clubs, including Ghostbar, Rain and Playboy Club. Daily prize winners will receive Myvu Crystal video glasses, worth $300 each. After entering the sweepstakes online, consumers will have the ability to take part in an offer from our promotional partner eMusic. This offer is for a free 35 song download with trial from eMusic. Consumers will click on the link for the offer and be taken to the eMusic page to complete all necessary information to receive the offer.

This is a national promotion, running mostly on FOX stations in conjunction with TMZ TV station affiliates. Promotional support also includes spot cable media in 12 markets (NY, LA, Chicago, Philadelphia, Dallas, Boston, Washington D.C., Houston, Phoenix, Tampa, Miami and Minneapolis).

Radio promotions will also occur in 15 key markets (NY, LA, Chicago, San Francisco, Houston, Tampa, Dallas, Miami, Denver, St. Louis, Baltimore, San Diego, Washington D.C., Kansas City and Norfolk). It is a 1-2 week radio promotion (over $250k in on-air promotional value) that leverages the prizing, in exchange for radio mentions.  "We brought in prize/promotional partners (emusic and MyVu eyewear) fitting with the show and media format that are compatible with the TMZ brand. Our radio partners will drive TMZ on TV tune-in messaging and create radio promotions that reward their listeners for watching TMZ,” said Clint Manny, VP, Marketing, Warner Bros. Domestic Television Distribution. Given the promotional copy points that we provided each station, our radio partners drive TMZ on TV tune-in messaging to create radio on-air promotions to reward their listeners for watching TMZ.

In addition, the “TMZ” Mobile web site will feature mobile banners supporting the “TMZ” “Get Paid to Party” Sweepstakes.

“In working with the show, we created the “GET PAID TO PARTY Sweepstakes,” having fun with the idea that celebrities often literally “get paid to party…” attending well-known events, making club appearances, etc. for a fee. Why not offer our viewers the same opportunity?” said Susan Kantor, EVP, Marketing, Warner Bros. Domestic Television Distribution.