TNT and Curves are joining forces for a new, summer-long promotion that will introduce the strong characters on TNT while also encouraging women to hit the gym. Through the Strong Woman Challenge, women will be empowered to identify their inner strengths, join one of four teams inspired by TNT’s lineup of female characters and commit to work out three times a week for six weeks at Curves.
As part of the promotion, Curves is opening its doors to non-members by offering free workouts on “Try Us Tuesdays,” beginning 6/1. In addition, special sneak-preview screenings of TNT’s new drama Rizzoli & Isles will be held in Curves locations around the country to kick off the promotion.
“TNT is the home of some of the most powerful female characters on television, with shows like The Closer, HawthoRNe, Saving Grace and the upcoming Rizzoli & Isles,” said Tricia Melton, senior vice president of entertainment marketing for TNT, TBS and Turner Classic Movies. “This promotion with Curves gives us a great opportunity to remind women that like the characters in our shows, they have the power to control their lives both inside and out.”
The Strong Woman Challenge will launch during Curves’ GirlTime events with a special preview screening of TNT’s new drama series Rizzoli & Isles, starring Angie Harmon and Sasha Alexander. At these screenings, women will be invited to sign up for a workout team based on the strong women portrayed in TNT’s drama series:
• Team Power, inspired by Brenda Leigh Johnson (played by Kyra Sedgwick) in The Closer, is designed for women who have razor-sharp skills, women who are in charge and women who are known to produce results.
• Team Driven, inspired by Christina Hawthorne (played by Jada Pinkett Smith) in HawthoRNe, is designed for women who lead their lives with heart, strength and composure, even during tough times.
• Team Courage, inspired by Jane Rizzoli and Maura Isles (played by Angie Harmon and Sasha Alexander) in Rizzoli & Isles, is for women who mix a tough-as-nails attitude with a down-to-earth approach or have an analytical mind with stylish flair.
• Team Adrenaline, inspired by Grace Hanadarko (played by Holly Hunter) in Saving Grace, is for women who are bold, empowered and fearless, living their lives to the fullest in an unfiltered, honest way.
Curves and TNT will support the promotion with extensive posters, point-of-purchase displays, window clings and towels, as well as digital outreach through mycurves.com, curves.com, tnt.tv and e-newsletters.