Signaling a move to compete more directly with broadcast networks, TNT says it is focusing on boosting original programming in primetime. The cable net plans to have most of its primetime schedule filled with original content by 2010. TNT reports that it has 14 original series in development.
TNT’s plan includes a mixture of scripted dramas, unscripted programs and the network’s award-winning telecasts of the NBA. Under the new strategy, TNT will continue to showcase popular movies on Friday nights and weekends.
"This dramatic expansion of our original programming slate is an important and exciting step in the evolution of our network," said Michael Wright, Sr. VP in charge of the Content Creation Group for TNT and sister networks TBS and TCM. "We’ve had great results with our early efforts because of the amazingly talented people who have been bringing their best work to us. We look forward to continuing that success. We’re especially excited to add unscripted series to our lineup, which opens a whole new world of storytelling opportunities," he said.