Jim Bell, the executive producer of “Today” on NBC and a former NBC Sports & Olympics producer, has been tapped to serve as executive producer for NBCUniversal’s coverage of the 2012 Summer Olympics in London.
Mark Lazarus, Chairman, NBC Sports Group, announced that Bell will have editorial oversight for NBCUniversal’s coverage of the London Olympic Games and will work extensively with Gary Zenkel, President, NBC Olympics. Meanwhile, though, Bell will continue to oversee all aspects of Today.
“Jim’s unique background in both sports and news at NBCUniversal makes him the perfect choice to lead our London Olympics production,” said Lazarus. “He knows the people at NBC Sports, the intricacies of the Olympics, and how to work within NBCUniversal. Jim’s leadership combined with the extensive experience of our existing Olympic production team — led by head of production Bucky Gunts, coordinating producer Molly Solomon, creative director Mark Levy, and executive editor Joe Gesue — has us well positioned to present the London Olympics in a manner consistent with the high standards that viewers have come to expect from NBC.”
Prior to joining Today in 2005, Bell spent 16 years with NBC Sports & Olympics. He has worked on every Olympic Games NBC has broadcast since 1992 in either sports (1992, 1996, 2000, 2002 and 2004) or news (2006, 2008 and 2010). His NBC Sports & Olympics career began in 1990 when he was hired to work in the profiles unit for the 1992 Barcelona Olympic Games and concluded in 2004 when he served as coordinating producer for NBC Olympics, overseeing all aspects of nearly 100 hours of afternoon and late night Olympic programming during the 2004 Athens Olympics.
“It is an honor to return to the Olympics, the pinnacle of sports television. And for nearly 25 years no one has done it better than NBC, with innovative, comprehensive coverage and signature storytelling of the world’s greatest athletes,” said Bell. “It is especially exciting to be working with so many good friends and former colleagues on the 2012 London Summer Games.”
Bell won Emmys for his work on the 1992, 1996, 2000 & 2002 Olympics and a Peabody for NBC’s coverage of the 2008 Beijing Olympics Opening Ceremony.