Tom Birch looks at the new ratings battle


When it comes to the radio ratings business, Tom Birch knows what he’s talking about. He founded Birch Radio, sold it to VNU (now known as The Nielsen Company) and continued to run the radio ratings company until 1990, two years before VNU shut it down. Naturally, we thought he’d have a lot to say about Nielsen getting back into the radio ratings business to challenge Arbitron – and we were right.

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