Tom Dempsey was named director of digital investment for GroupM North America, a new position. The announcement was made by GroupM Chief Investment Officer Rino Scanzoni, who said Dempsey’s appointment is effective immediately. Dempsey will be based in New York and will report to Scanzoni.
Dempsey joins GroupM from his previous role as managing partner, director of national broadcast at Mediaedge:cia, one of GroupM’s four operating units. The others are MAXUS, MediaCom and MindShare.
In his new role, Dempsey will be responsible for reviewing all business transactions with online suppliers across the GroupM agency network in order to establish best-in-class pricing, terms, and business opportunities
for GroupM clients and agencies.