Goodby, Silverstein & Partners (GS&P) announced that it has hired Tom Dobry, formerly at Lithia Motors Inc., to join the agency as Group Account Director on Chevrolet in GS&P’s Detroit office. In this role, Dobry will work closely with Todd Grantham, Associate Partner, who is based in the SF office.
Dobry began his career at BBDO in Detroit, working on the Dodge business. For 12 years, he managed relationships with dealer advertising associations, launched regional marketing programs, and lent his expertise to partnerships and special event marketing. When GS&P assumed the Saturn advertising responsibilities from Hal Riney, he was asked to help open and lead regional outposts in Philadelphia, Detroit, Atlanta, Dallas, and Los Angeles.
“We couldn’t be more happy to have Tom working with us again. He’s going to bring a wealth of knowledge and energy to his work with Chevrolet. It is great to have him back,” said Robert Riccardi, Managing Partner GS&P.
“I’m very excited to rejoin Goodby, Silverstein & Partners on the Chevrolet business. The opportunity to work alongside some of the most talented people in our industry, in an environment that nurtures the best possible thinking, is really powerful,” said Dobry.
As VP of Marketing at Lithia, Dobry led an in-house team that produced communications for 100 dealerships across 26 brands, helping articulate their brand and establish guidelines while navigating numerous franchise requirements.