The Tommy Hilfiger Group announced its first brand television campaign since 2005. “Feast Interruptus” runs 11/15-12/5 on ABC, Fox, E! and Bravo, as well as tommy.com. Featuring the eclectic “Hilfigers” who made their debut in the Fall 2010 global campaign, the commercial celebrates the holiday season with a meal alfresco.
In the opening scene, a Wagoneer – its roof covered with all the necessary paraphernalia for a major fall picnic – pulls into a large meadow. The Hilfigers begin piling out of the car in what is a seemingly endless line of adults, children and much-beloved dogs. Within seconds, the Hilfigers pull a picnic table out of the Wagoneer, unfurl plaid tablecloths, and set the dinner places replete with fine china and an abundance of food. The family patriarch stands to give the annual family toast when chaos ensues – the Wagoneer suddenly pulls away, dragging the table, the cloths, the settings and all the delicacies with it. As the family chases after the car, there is a conspicuously absent Chloe Hilfiger (the youngest Hilfiger) and Morgan IV (the family basset hound); one of them is at the wheel.
Filmed in LA, the commercial features similar faces from the Fall 2010 campaign: Noah Mills with Iselin Steiro and Jacquelyn Jablonski, Andre Douglas, Bernard Fouquet, Chloe Blackshire, Eric Fry Halperin, Gracie Carvalho, Heloise Guerin, Julia Hafstrom, Lea Sorensen, Luis Borges, Max Motta, Max Rogers, Sam Way, and two Basset Hounds named Morgan IV and V.
The spot will also be featured on tommy.com, where users can visit to see each “family member’s” profile and details on the looks they’re wearing in Feast Interruptus. The Tommy Hilfiger Facebook and Twitter channels will also host the commercial and special giveaways throughout the month it airs.