Interep announced Tony Ponturo, VP/Global Media and Sports Marketing, Anheuser-Busch, and President/CEO of Busch Media Group will deliver the keynote at its 9th Power of Urban Radio Symposium on Thursday, September 20th, at the Grand Hyatt in New York City. The theme of this year’s symposium is “Urban Radio Means Business: Invest in Urban Radio, Watch Your Business Grow.”
Ponturo will discuss Anheuser-Busch’s commitment to diversity and the company’s creative efforts to engage multicultural consumers. Local radio plays a significant role in Anheuser-Busch’s marketing efforts to reach both general market and multicultural audiences. Ponturo will discuss the particular benefits that radio offers Anheuser-Busch and similar marketers, and what Urban Radio in particular can do to help bring value to multicultural advertisers.
Ponturo is responsible for directing all media planning and buying activities for the Anheuser-Busch beer brands and for Busch Entertainment (including Busch Gardens and Sea World). He also oversees all sports entertainment and digital marketing for the company.
Co-chairs of this year’s symposium include Wayne Brown, VP/GM, Radio One, Atlanta; Rick Caffey, Sr. Vice President/Market Manager – Atlanta – CBS Radio; Tony Kidd, Vice President /GM, WALR-FM, Cox Radio.