Tony push planned for "Viva Laughlin"


CBS announced plans to use the "61st Annual Tony Awards" broadcast on Sunday (6/10) to showcase multiple promos for "Viva Laughlin," a new drama premiering this fall. It is executive produced by Tony and Emmy winner Hugh Jackman, who also has a recurring role in the series. Viva Laughlin is a mystery drama with music about eternal optimist and freewheeling businessman Ripley Holden (played by Lloyd Owen), whose sole ambition is to run a casino in Laughlin, Nevada. Occasionally using upbeat contemporary songs to accentuate the drama and humor and advance the story, the series is based on the hit BBC show "Viva Blackpool." 

Ten promos for Viva Laughlin, totaling more than six minutes, will be shown throughout the live three-hour broadcast.  The ads will include a two minute and a one minute promo, as well as shorter spots, which will feature music from the songs "Viva Las Vegas," by Elvis Presley, "Sympathy for the Devil," by The Rolling Stones, "One Way or Another," by Blondie, and "Let It Ride," by Bachman Turner Overdrive, all of which is music heard in the pilot episode of the series.

See one of the promos. http://cbsmediagroupftp/clips06/vivapromo_700.wmv