Top broadcast cable TV ad categories in 2010


Media Monitors continues its rollout of advertiser breakdowns for 2010. Today, we have the Cable Top Twenty report by high performing categories, comparing figures from 2009. Television & Cable TV, Fast Food and Insurance Providers topped the list, with rank improvements seen in Medicated Products (#6 to #4), Phone Services (#10 to #6), Discount Department Stores (#11 to #7), Dental Hygiene Products (#21 to #18) and Alcoholic Beverages (#25 to #20).

RBR-TVBR observation: When it comes to increasing alcohol ads, the numbers don’t lie when it comes to cable. According to a recent report, from 2004 (the first full calendar year after the industry implemented its 30% standard) to 2009, youth exposure to distilled spirits ads on cable television doubled. In that same period, exposure to beer ads on cable TV grew by nearly a third.