Media Monitors continues its rollout of advertiser breakdowns for 2010. Today, we have the Cable Top Twenty report by high performing categories, comparing figures from 2009. Television & Cable TV, Fast Food and Insurance Providers topped the list, with rank improvements seen in Medicated Products (#6 to #4), Phone Services (#10 to #6), Discount Department Stores (#11 to #7), Dental Hygiene Products (#21 to #18) and Alcoholic Beverages (#25 to #20).
RBR-TVBR observation: When it comes to increasing alcohol ads, the numbers don’t lie when it comes to cable. According to a recent report, from 2004 (the first full calendar year after the industry implemented its 30% standard) to 2009, youth exposure to distilled spirits ads on cable television doubled. In that same period, exposure to beer ads on cable TV grew by nearly a third.
