‘Tis the season for Holiday ads across all media, but television ads get the most attention at the watercooler. Ace Metrix, which measures television ad effectiveness, announced the top holiday ads for 2010, based on its “Ace Score” measure of ad creative effectiveness. Coca Cola’s “Snow Globe,” featuring Santa shaking a snow globe containing a small holiday town, took top honors for the best holiday ad of 2010.
The ad scored an Ace Score of 658, out of a possible 950, over 110 points above the beverage category norm and over 120 points above the average score in the Ace Metrix database of nearly 8,000 national ads. Over 120 national holiday-themed ads have launched since October, representing over 17% of all new ads, and include retail, auto, technology, consumer/packaged goods, and food/snack ads.
“The Coca-cola ad resonated particularly well with women ages 36-49; scoring high in both attention and likeability. Says one Mom, ‘coke and Santa go together. The best holiday ad so far, all good and heartwarming,’” said Peter Daboll, Ace Metrix CEO. “According to our research, Coke’s holiday ad this year outperformed the Coke holiday ad, animated polar bears and penguins, from last season, specifically performing better among younger audiences.”
“In general, in order to be successful holiday ads need to create broad demographic appeal. We see this effect with the Coca-cola “Snow Globe” ad; every demographic group likes this ad,” continued Daboll.
The Top 10 Holiday Ad 2010 list:
| Rank | Product | Ad Title | Ace Score | |||||||||||||||
| 1 | Coca-Cola Classic | Snow Globe | 658 | |||||||||||||||
| 2 | Amazon Kindle | Grandma Holiday Ad | 646 | |||||||||||||||
| 3 | Nintendo Wii | Woman Gets Out Of Doing Chores | 641 | |||||||||||||||
| 4 | M&M’s Candy | Mike And Jen’s Faces On Candy | 638 | |||||||||||||||
| 5 | Hersheys Hershey Bar | Chocolate People Sing Carols | 628 | |||||||||||||||
| 6 | Verizon Wireless Service | Snowman Becomes A Droid | 622 | |||||||||||||||
| 7 | Infiniti Winter Event | Competitive Winter Event | 614 | |||||||||||||||
| 8 | Planters Nuts | Nutcracker Cracks Mr. Peanuts | 614 | |||||||||||||||
| 9 | Best Buy Electronics Store | Who’s Supporting Christmas? | 614 | |||||||||||||||
| 10 | Hershey | Delightfully Delicious | 607 | |||||||||||||||
Top 2010 Holiday Ads by Category
| Category | Brand | Ad Title | Ace | |||||||||||||||
| Top Retail | Best Buy | Who’s Supporting Christmas? | 614 | |||||||||||||||
| Top Auto | Infiniti | Winter Event 2010 | 614 | |||||||||||||||
| Top Technology | Amazon.com | Grandma Holiday Ad | 646 | |||||||||||||||
| Top Snacks, Food, and Alcohol, and other | My M&M’s | Mike And Jen’s Faces On Candy | 638 |
