Top ten market radio ratings results

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Clark-SmidtHere is the detailed blow-by-blow accounting of Nielsen Audio ratings for America’s largest markets, presented by and with the commentary of Radio Connector Clark Smidt.


Top ten market radio ratings results
By Clark Smidt, Broadcast Connections
A review of full trend reports to review as 2015 signs on. We’re only seeing Nielsen subscribers 6+ but insights to hits, misses, hots, nots, available audiences and over-crowded air space do stand out. More research is proving radio’s strength to reach the big audience and delivering that 6:1 ROI for advertisers. Great programming and easy delivery drive dollars. And, what are today’s most valuable demos? Here’s the score for November 10- December 9:

1. NEW YORK, NY. 6+ population 15,697,400.
#1. iHeart Media AC WLTW gets the Santa gift jumping 5.4-5.6-7.7 on a #1 cume of 5.44 million, 906k ahead of the rest.
2. CBS Radio Classic Hits WCBS/FM maintains nicely 6.1-7.1-6.9.
3. iHeart CHR WHTZ 5.1-5.5-5.6 leads CBS CHR WBMP, tied for 13th rank at 2.8-2.8-3.1.
4. Spanish Broadcasting System (SBS) Tropical WSKQ/FM moves 5.0-5.1-5.4.
5. Emmis Communications Urban AC WBLS holds 5.4-4.9-5.3, ahead of #9 iHeart Rym AC WKTU 3.4-3.8-3.8 and Emmis RymCHR WQHT 3.2-3.0-3.2, tied at #11.
6. iHeart Classic Rock WAXQ gains 4.2-4.4-4.7.
7. CBS News WINS 3.6-4.0-4.1 bests co-owned CBS News WCBS 3.0-2.9-3.1, tied at #13 with NYC Broadcasting News/Talk WNYC/FM 3.0-2.8-3.1
8. CBS Sports WFAN AM/FM 4.5-4.2-4.0 is far ahead of ESPN Sports WEPN/FM 1.9-1.9-1.4, tied at 21.
10. iHeart Urban WWPR scores 3.4-3.9-3.6.
11. CBS Hot AC WWFS 2.9-2.9-3.2 tops #18 Cumulus Hot AC WPLJ 2.6-2.5-2.1.
16. Univision Spanish CHR WXNY dips 3.5-3.2-2.8 as SBS Spanish Hits WPAT/FM slides to 17th, 3.5-3.2-2.8.
19. Cumulus Talk WABC 2.0-1.8-1.5 has a small lead over #21 iHeart Talk WOR 1.6-1.6-1.4 and a #23 tie for NJ Townsquare Media Talk WKXW 1.2-1.3-1.2
19. Cumulus Country WNSH is New York format exclusive but slips 1.8-1.8-1.5.
23. WNYC Classical WQXR/FM 1.5-1.2-1.2
25. Fordham University Adult Alternative WFUV 0.7-0.7-0.6 is tied with Newark Public Radio Jazz WBGO, steady at 0.6-0.6-0.6.
New York Stats: 52 stations, 71% subscribe to show shares. Ethnic Composition: Spanish 23%, AfroAmerican 17%.
Largest one month swings November/December: + 2.1 AC WLTW, – 0.4 for each Spanish CHR WXNY/FM, Spanish Hits WPAT/FM and Hot AC WPLJ.
October/November/December Market Cluster Shares: iHeart 23.1-24.8-26.8, CBS 22.9-23.9-24.4, Emmis 8.9-8.2-8.5, Spanish Broadcast System 7.4-7.7-7.6, Cumulus 6.3-6.1-5.1.

2. LOS ANGELES, CA. 10,860,300.
#1. iHeart AC KOST rides the sleigh 4.1-5.2-7.0 scoring the #1 cume at 3.78 million.
2. iHeart CHR KIIS/KVVS 5.3-5.3-4.9 stays ahead of #7 CBS CHR KAMP 4.1-4.0-3.7
3. iHeart Hot AC KBIG completes the trifecta, 5.3-4.7-4.7
4. CBS Classic Hits KRTH steady at 4.2-4.2-4.5
5. Emmis Rym CHR KPWR off 4.5-4.3-3.9
6. Univision Romantica KLVE 4.0-3.9-3.8 leads a 4-way tied #10 Entravision Spanish Adult KLYY 2.6-2.8-3.0, as Univision Spanish Adult KCRD/KRCV 2.3-2.6-2.4, ties at #17.
8. iHeart Talk KFI 3.5-3.6-3.5 is well ahead of #32 iHeart Talk KEIB .8 and #34 for Cumulus Talk KABC .7 tied with Salem Talk KRLA .7
9. CBS Adult Hits KCBS/FM maintains 3.2-3.1-3.2.
10. Bonneville / KSL Classic Rock KSWD retreats 3.2-3.5-3.0 but comfortably ahead of #20 Cumulus Classic Rock KLOS 2.4-2.5-2.2.
10. CBS News KNX 2.9-2.9-3.0 is part of the 4-way #10 tie, followed in News/Talk by #22 So. Cal. Public Radio KPCC 2.2-1.9-2.1 and #26 Santa Monica College KCRW quadcast 1.0-1.4-1.4.
10. iHeart Rym Oldies KHHT gains 2.2-2.6-3.0, #29 Meruelo Media R&B Oldies KDAY/KDEY-FM hangs 1.4-1.1-1.1, and Taxi Productions Urban AC KLJH 0.8 is tied for #32.
14. SBS Regional Mexican KLAX/FM 2.9-2.8-2.7 edges Lieberman Broadcasting Regional Mexican KBUE trimulcast 2.5-2.6-2.6, that ties at #15.
15. CBS Modern Rock KROQ 2.8-2.6-2.6, iHeart Modern Rock KYSR/KSRY 1.9-2.1-2.3 is 19th.
21. CBS Smooth AC KTWV 2.2-2.1-2.2.
22. Mt. Wilson Broadcasters Country KKGO 2.1-2.2-2.1.
24. University of So. Cal. Classical KUSC 2.0-1.7-1.6.
27. Salem Christian KFSH 1.4-1.4-1.2 ties #27 ESPN Radio Sports KSPN 1.0-1.1-1.2 vs. #34 iHeart Sports KLAC 1.0-0.6-0.7, in a 3-way tie.
30. Entravision Spanish CHR KSSE 1.0 ties Liberman Ranchero KWIZ.
37. Mt. Wilson Jazz KKJZ 0.6.
Los Angeles Stats: 73 stations, 60% subscribe. Spanish 43%, AfroAmerican 7%. Swings + 1.8 AC KOST, – 0.5 Classic Rock KSWD.
Cluster Shares: iHeart 23.9-23.5-26.2, CBS 19.6-19.2-19.4, Univision 8.7-8.8-8.9, Spanish Broadcasting 4.3-4.5-4.3, Emmis 4.5-4.3-3.9.

3. CHICAGO, IL. 7,819,200.
1. iHeart Hot AC WLIT/FM got mistletoe treatment 3.8-3.7-7.7 and the #1 cume, 2.43 million.
2. iHeart Urban AC WVAZ also jumps 5.7-5.9-7.3.
3. CBS News WBBM/WCFS-FM up 5.6-5.7-6.2.
4. Hubbard Broadcasting Hot AC WTMX maintains 4.7-5.2-4.9
5. iHeart CHR WKSC/FM 4.5-4.3-4.3 leads CBS Rym CHR WBBM, in a 3-way tie for #7 at 4.0-3.8-3.5.
6. iHeart Urban WGCI/F 3.0-3.4-3.6 vs. #15 Urban Crawford Broadcasting WPWX 2.1-2.3-2.6 as Crawford Urban AC WSRB 1.1-1.0-0.9, ties at #28.
7. CBS Country WUSN dips 4.4-4.1-3.5
7. Tribune Media Talk WGN 3.2-4.0-3.5, leading #20 Chicago Public Media News/Talk WBEZ 1.9-1.9-1.9, a #24 tie for Cumulus Talk WLS 1.5-1.4-1.4
10. Univision Regional Mexican WOJO 4.8-4.6-3.2 takes #20 iHeart Regional Mexican WNUA 1.5-1.7-1.9 and #22 SBS Regional Mexican 1.6-1.9-1.8.
10. Hubbard Classic Hits WDRV/WWDV 3.4-3.2-3.2 vs. #12 Cumulus Classic Hits WLS/FM 4.0-3.4-3.1, #17 CBS Classic Hits WJMK 26-2.8-2.4 and Digity Classic Hits 0.7-0.8-0.9 is tied at #28.
12. CBS Adult Alternative WXRT holds 3.2-3.1-3.1, #14 Cumulus Modern Rock WKQX 3.3-3.1-2.8, #18 Cumulus Classic Rock 2.6-2.5-2.3 and #27 Digity Rock WIIL, 1.1-1.0-0.9.
16. CBS Sports WSCR 2.5-2.3-2.5 stays ahead of ESPN Sports WMVP 1.6-1.7-1.4, tied at #24.
23. Univision Spanish Hits WPPN stays 1.6-1.7-1.6 as #24 Univision Spanish Urban WVIV/WVIX is 1.1-1.2-1.2.
Chicago Stats: 84 stations, 52% subscribe. Spanish 20%, AfroAmerican 18%. Swings: + 4.0 Hot AC WLIT/FM, – 1.4 Regional Mexican WOJO. Cluster shares: iHeart 19.9-19.3-25.5, CBS 21.7-22.3-21.2, Hubbard 11.1-10.9-10.2, Cumulus 11.3-11.4-8.2, Univision 7.0-7.5-6.2.

4. SAN FRANCISCO, CA. 6,131,500.
#1. CBS News KCBS/KFRC-FM 5.3-5.7-6.3 on cume #7. Cumulus News KGO 2.4-2.1-2.0 is #21.
2. Entercom AC KOIT is Santa’s favorite 4.9-4.5-5.8 with a #1 cume of 1.68 million. Digity AC KBAY gains 1.6-2.0-2.7 and ties at #13.
3. KQED, Inc. News/Talk KQED 5.0-5.2-4.9, 18th Cumulus Talk 1.9-2.2-2.1 and 27th iHeart Talk KKSF 1.0-0.9-1.0
4. iHeart Urban KMEL 4.4-3.9-4.7, Entercom Urban AC KBLX up 2.2-2.6-3.2 to tie at #10 and #26 for Entercom Rym AC KRBQ 1.3-1.5-1.2.
5. CBS CHR WMVQ/FM 4.5-3.9-3.9, #8 iHeart Rym CHR KYLD 3.7-3.1-3.6.
7. Cumulus Sports KNBR takes the Giants’ hit 6.6-8.9-3.7, Entercom Sports KGMZ 1.3-1.4-1.3 is #24.
9. iHeart Rym Oldies KISQ 3.4-2.9-3.4.
10. Univision Spanish Adult KBRG 3.0-3.2-3.2, #16 Univision Regional Mexican KSOL/KSQL 2.3-2.5-2.4, #23 SBS Regional Mexican KRZZ 1.9-1.5-1.4.
12. CBS Hot AC KLLC 2.8-3.1-3.0 and Digity Hot AC KEZR 1.7-1.7-2.0, ties at #21.
13. iHeart Classic Hits KOSF 2.8-2.9-2.7, #17 for Cumulus Classic Rock KSAN 2.4-2.2-2.3 and a #24 tie for Entercom Classic Rock KUFX 1.3-1.4-1.3.
18. CBS Modern Rock KITS 2.1-2.0-2.1 ties #18 Cumulus Adult Alternative KFOG/KFFG 1.8-1.6-2.1.
San Francisco Stats: 34 stations, 71% subscribe. Spanish 22%, AfroAmerican 7%. Big Swings + 1.3 AC KOIT, – 5.2 Sports KNBR. Cluster Shares: iHeart 19.4-17.6-19,3, CBS 14.7-14.7-15.3, Cumulus 15.7-17.4-13.3, Entercom 11.0-11.4-12.8.

5. DALLAS, TX. 5,301,200.
1. iHeart CHR KHKS takes the #1 share and cume 7.0-7.5-6.8 and 1.95 million, some 425k ahead of the rest.
2. CBS Classic Hits KLUV gains 3.9-4.0-5.0.
3. Cumulus Country KPLX 5.1-4.9-4.8.
4. Cumulus Country KSCS 4.5-4.3-4.6, for a combined Cumulus Dallas Country of 9.4.
5. Salem Communications Christian KLTY 4.7-5.0-4.4 leading a #23 tie for First Dallas Media Christian KCBI 2.2-2.0-1.9.
6. iHeart Classic Rock KZPS 3.7-3.5-4.2
7. iHeart Rock KEGL gains 2.9-3.4-4.0, 15th iHeart Rock KDGE 2.9-2.7-2.9
8. iHeart Hot AC KDMX 3.4-3.7-3.8 vs. #14 CBS Hot AC KVIL 2.8-2.5-2.9
9. Service Broadcasting Urban KKDA/FM 3.8-4.0-3.6, a #11 tie for Service Broadcasting Urban AC KRNB 3.8-3.6-3, #16 Cumulus Urban KLIF/FM 1.9-1.8-2.6
10. Radio One Rym Oldies KSOC 2.9-2.8-3.4 and Radio One Rym CHR is tied at #11.
13. Univision Regional Mexican KLNO 3.4-3.2-2.9, #17 tie for CBS Regional Mexican KMVK 2.3-2.3-2.4, #22 Lieberman Regional Mexican KNOR stays at 2.0, Lieberman Regional Mexican KZZA 1.8-2.0-1.9 is tied for #23, Univision Spanish Hits KDXX/KESS 1.5-1.7-1.5 ties at #26, Univision Regional Mexican KFZO 1.2-0.9-1.1 is #29 and #30 is Lieberman Regional Mexican KBOC 0.8-0.7-0.9.
Dallas Stats: 67 stations, 46% subscribe. Spanish 26%, AfroAmerican 16%. Minor swings: +0.5 for both CHR KHKS and Rock KEGL, -0.4 Sports KESN. Cluster Shares: iHeart 19.9-20.8-21.6, Cumulus 17.7-16.9-17.2, CBS 16.3-16.7-17.1, Service Broadcasting 7.1-7.1-6.9, Radio One 6.7-6.4-6.7.

6. HOUSTON, TX. 5,025,800.
#1. iHeart Soft AC KODA jingles all the way 6.2-7.1-9.2 and a #1 share of 2.45 million: a 2.8 share and 1.24 million cume ahead of Olive, the other reindeer.
2. Radio One Urban AC KMJQ 6.9-6.4-6.4 leads #10 iHeart Urban KQBT 4.1-3.8-4.1.
3. Univision Regional Mexican KLTN 5.8-6.1-5.7, #15 Lieberman Regional Mexican KTJM/KJOJ 2.8-2.7-3.0, #23 for other Lieberman Reg.Mex. KQQKL 1.9-1.4-1.5 and #27 Univision Reg.Mex. at 0.6.
4. Radio One Rym CHR KBXX 5.9-5.2-5.3 as Radio One Rym Oldies KROI moves 1.0-3.2-2.9 to #16.
5. Cox Media Classic Hits KGLK/KHPT 5.3-5.5-5.1 ties for #4 with Cox Country counterpart KKBQ 5.9-5.0-5.1 vs. #14 CBS Country KILT 4.1-3.9-3.1 as Cox Classic Country KTHT gains 1.6-1.9-2.1 for a #20 tie.
7. iHeart News/Talk KTRH 5.0-5.3-4.6 vs. #19 University of Houston News/Talk 2.1-2.4-2.3.
8. iHeart Modern Rock KTBZ/FM 4.6-4.6-4.5.
9. KSBJ Foundation Christian KSBJ/KUBU 4.3-4.8-4.4.
11. Univision Spanish Adult KOVE/FM 3.9-3.8-3.3 ties #11 CBS Spanish Hits KLOL 3.2-2.8-3.3 vs. #20 tie Univision Spanish Hits KAMA 1.9-1.8-2.1.
11. Cumulus CHR KRBR 3.6-.4-3.3 vs. #17 CBS CHR KKHH 2.8-2.7-2.7.
18. CBS Hot AC KHMX 3.0-2.5-2.5.
22. CBS Sports KILT 2.4-2.0-1.9 vs. #24 iHeart Sports KBME 1.2-1.1-1.3 and Gow Communications Sports KFNC 0.8-1.0-0.8 at #25.
26. University of Houston Classical WUHA inches 0.5-0.6-0.7.
Houston Stats: 58 stations, 50% subscribe. Spanish 34%, AfroAmerican 18%. Swings: +2.1 Soft AC KODA, -0.8 Country KILT/FM. Cluster Shares: iHeart 20.2-22.1-24.1, Radio One 13.8-14.8-14.6, CBS 13.1-13.9-13.6, Cox 12.8-12.4-12.3.Univision 12.8-12.5-11.9.

7. WASHINGTON, D.C. 4,522,700.
#1. iHeart AC WASH enjoys Christmas in the Capital with a #1 & #1 share-cume win 4.6-4.8-8.6 and 1.46 million.
2. Hubbard News WTOP/WTLP 7.5-7.4-7.0. CBS News WNEW is 1.2-1.1-1.3 for #21.
3. American University News/Talk WAMU 6.1-6.0-6.8, followed by #6 Cumulus News/Talk WMAL AM/FM.
4. Howard University Urban AC WHUR/F slides 6.9-7.0-6.2 vs. Radio One Urban AC WMMJ 4.3-4.2-3.9 tied at #7, #12 tie for Radio One Gospel WPRS 4.0-3.7-3.4,
and #16 Radio One Urban WKYS 3.0-3.2-2.9.
5. iHeart CHR WIHT 6.6-6.6-6.5, #14 CBS Rym CHR WPGC 3.6-3.1-3.2 and #20 Cumulus CHR WRQX off 2.4-2.1-1.9.
15. Columbia Union College Christian WGTS 3.1-3.4-3.0.
17. CBS Tropical WLZL 2.6-2.6-2.7.
18. Red Zebra Sports WTEM trimulcast slips 2.9-2.7-2.3 vs. #19 CBS Sports also down 3.2-2.4-2.1.
D.C. Stats: 52 stations, 54% subscribe. AfroAmerican 27%, Spanish 14%. Swings: + 3.6 AC WASH, – 1.1 CHR WIHT. Cluster Shares: iHeart 22.0-22.7-25.7, CBS 14.6-13.4-13.0, Radio One 11.3-11.1-10.2, Hubbard 8.0-7.6-7.1, Cumulus 6.6-6.5-6.7.

8. PHILADELPHIA, PA. 4,493,700.
#1. Jerry Lee AC WBEB drives his sleigh to a #1 double win on a 7.1-6.8-8.5 share and 1.63 million cume; leading the rest by a 2.1 share and 428k cume.
2. iHeart Urban AC WDAS 6.2-6.5-6.4, #9 iHeart Urban WUSL 4.2-4.5-4.6
3. CBS Classic Hits WOGL 5.7-6.0-5.5
4. CBS News KYW up 4.7-4.9-5.3 vs. #13 WHYY News/Talk 6 station simulcast cluster 3.6-3.0-3.6 and #20 CBS Talk WPHT 2.3-2.2-1.8.
5. CBS Sports WIP/FM 5.3-4.8-5.1 vs. #19 Greater Media Sports WPEN off 2.9-2.4-2.3.
6. Greater Media Classic Rock WMGK 5.0-5.1-4.9 has an identical tie with Co-Owned Rock WMMR 5.0-5.1-4.9. #11 iHeart Modern Rock WRFF shows 3.6-4.2-4.0 and U. Penn. Adult Alternative WXPN moves .0.9-1.4-1.2 for #22.
8. CBS Country WXTU slips 5.9-5.5-4.8 in the market exclusive format.
10. iHeart CHR WIOQ goes 3.7-4.5-4.1.
12. Radio One Rym Oldies WRNR jumps 1.9-1.9-3.8 at the expense of #14 Radio One Rym Oldies WRNB 3.9-4.0-3.3, #15 iHeart Rym AC WISX 3.2-3.2-2.9, Radio One Gospel WPPZ gains 1.9-2.2-2.5 for #17 and CBS Rym CHR WRDW/FM stays 2.4-2.5-2.4 for #18.
15. Greater Media Adult Hits WBEN is in another holding pattern 2.9-2.9-2.9 and #21 Temple University Classical WRTI also sticks at 1.6-1.6-1.6.
Philadelphia Stats: 52 stations, 62% subscribers, AfroAmerican 21%, Spanish 8%, Swings + 1.8 as Rym Oldies WPHI/FM doubles its share and – 0.7 for Country WUSN. Market Shares (newly aligned after the Beasley trade): CBS 16.1-18.0-24.9, iHeart 20.9-22.9-22.0, Greater Media 15.8-15.5-15.0, RadioOne 7.7-8.1-9.6, Jerry Lee 7.1-6.8-8.5.

9. ATLANTA, GA. 4,322,100.
#1. CBS Urban WVEE 7.1-7.8-8.1 on the #3 cume.
2. Cox News/Talk WSB/WSBB-FM 7.6-7.9-7.6.
3. Cox AC WSB/FM hits #1 cume 1.23 million with a 6.6-5.6-6.0
3. Cox Urban AC WALR/FM 5.9-6.1-6.0 vs. Radio One Urban AC WAMJ/WUMJ 4.9-5.0-5.1, tied at #6 and Radio One Urban WHTA 4.1-4.5-4.3 at #9 with Radio One Gospel WPZE #15 down 4.1-4.0-3.0.
5. Salem Christian WFSH/FM 5.6-5.0-5.4 vs. Radio Training Network Christian WVFJ at #22 with 1.0.
6. iHeart Country WUBL rides 5.3-5.5-5.1 ahead of #12 Cumulus Country WKHX 3.2-3.5-3.6.
8. Cox Classic Hits WSRV 4.7-5.6-4.6 vs. Cumulus Classic Rock WNNX 2.0-1.9-2.2.
10. iHeart CHR WWPW up 3.9-3.8-4.2 vs. Cumulus CHR WWWQ 4.1-4.2-3.9.
13. Lincoln Financial Hot AC WSTR 3.5-3.4-3.3 with a market exclusive format.
14. City of Atlanta Board of Ed. News/Talk WABE 3.7-3.2-3.1 vs. #19 Cumulus News/Talk WYAY 1.5-1.8-1.6 and iHeart Talk WGST 0.5 at #26.
17. iHeart Modern Rock WRDA/WRDG 2.8-2.8-2.9 vs. Cox Modern Rock WTSH/FM #24 at 0.7.
18. CBS Sports WZGC stays even at 2.1-2.1-2.1 vs. Lincoln Financial Sports WQXI 0.4 at #27.
20. iHeart Regional Mexican WBZY and Clark University Jazz WCLK tie at 1.3.
23. Radio One Rym Oldies WAMJ-HD2 debuts with a 0.8 and Cumulus Rym Oldies WWWQ-HD3 ties at #24 0.6-0.6-0.7.
Atlanta Stats: 69 stations, 45% subscribe. AfroAmerican 34%, Spanish 10%. Swings: +.0.8 Rym Oldies WWWQ-HD3, – 1.0 Gospel WPZE. Market Shares: Cox 24.8-24.8-24.9, iHeart 13.4-14.1-14.0, Radio One 13.1-13.5-13.2, Cumulus 11.6-12.1-12.3, CBS 9.5-10.8-10.4.

10. BOSTON, MA. 4,022,600.
#1. Yes, Virginia, there is Magic with Santa. Greater Media AC WMJX is lords a leapin’ 5.8-5.7-9.1 and #1 cume 1.45 million, 149k and a 3.4 share out front.
2. iHeart CHR WXKS/FM as to settle for runner-up 7.0-7.1-6.4.
3. Greater Media Classic Hits is flat 6.2-6.0-6.0 and ties cluster mate…..
3. Greater Media Country WKLB 6.0-5.7-6.0. iHeart Bull Country is at #21 1.8-1.4-1.6 and Hall Communications Country WCTK from Providence is #22 1.3-1.1-1.1.
5. CBS News/Talk WBZ-AM advances 4.8-5.0-5.6, now ahead of Boston University News/Talk WBUR 4.5-5.1-4.6 for #8 and WGBH Educational WGBH News/Talk is 2.6-2.7-2.4 at #16. Enrtercom Talk WRKO take a big dipper 3.5-3.3-3-2.2 from a change in the line-up.
6. CBS Sports WBZ/FM holds 4.7-5.3-5.2 to lead #9 Entercom Sports WEEi.FM 4.2-4.6-4.1 and way back is 50kw Entercom WEEI #25 at 0.3.
7. CBS Classic Rock WZLX has slipped 5.6-5.6-5.1.
10. iHeart Rym CHR WJMN hangs in 3.5-3.5-3.7 vs. #12 Greater Media Rym AC WBQT 3.2-3.4-3.3 and a #14 tie for CBS CHR WODS, flat 2.7-2.8-2.7.
11. CBS Hot AC WBMX slips 4.1-3.7-3.6 vs., Cumulus Hot AC WXLO 1.9-2.0-1.9 at #19.
13. Greater Media Modern Rock WBOS 2.9-3.2-2.9 leads tied at #14 Entercom Rock WAAF sitting 2.7-2.7-2.7.
18. Northeast Broadcasting Adult Alternative WXRV dips 2.3-2.1-1.9 and WGBH Ed. Foundation Classical WCRB is #20 2.0-1.9-1.8.
23. Emerson College Variety WERS holding 0.8, iHeart Spanish WKOX 0.3, University of Massachusetts 5 station Folk WUMB 0.2 and Bloomberg Business News WXKS manages a 0.2.
Boston Stats: 63 stations, 44% subscribe. Spanish 9%, AfroAmerican 7%. Swings: + 3.4 AC WMJX, – 1.1 Talk WRKO. Cluster Shares: Greater Media 24.1-24.0-27.3, CBS 21.9-22.4-22.2, iHeart 12.5-12.3-11.9, Entercom 10.7-10.8-9.3.

Takeaways:
* Radio has momentum and interest; don’t blow it.
* Listing all licensed stations in all markets will add attention to multiple channels and business.
* You only get one chance to start-up but New Year’s offer’s a refreshing opportunity.
* Fish for the money fish.
Happy New Year. What’s Your Radio Resolution?

Broadcast Connector Clark Smidt helps prepare no-cost strategy with existing resources to grow the bottom line. 978 470-2120 [email protected] www.broadcastideas.com. Andover, MA.


3 COMMENTS

  1. Thank you, Dave, for your reporting, and thank you, Clark, for your observations. Happy New Year!

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