That’s the official tally from the Television Bureau of Advertising (TVB), based on estimates supplied by TNS Media Intelligence/CMR. Network TV was down 4.8% in the quarter, syndicated TV was up 9.1%, and local broadcast TV was down 6.1%, translating into the total 4.0% decline.
The Top 25 advertising categories reflected the general decline in the 2nd quarter: 17 spent less than in the same quarter a year ago and eight spent more. Focusing on the Top Ten categories, #1 Automotive was down 17.0%, #2 Communications/Telecommunications was down 2.3%, #3 Restaurants was down 3.3%, #4 Car & Truck Dealers was down 13.8%, #5 Government and Organizations was up 19.0%, #6 Travel, Hotels & Resorts was up 5.1%, #7 Furniture Stores was down 12.6%, #8 Insurance was down 4.2%, #9 Financial was down 3.1%, and #10 Schools, Colleges & Camps was down 1.8%.
See more at TVB.org.