Pivotal Research Group has analyzed trends associated with the use of television alongside commercial share trends for national media owners in the U.S. through the end of September 2017 and for Q3. This was done by Senior Research Analyst/Advertising Brian Wieser after complete data became available Monday (10/16) from Nielsen.
What’s Wieser’s conclusion? Viewing on internet-connected device is rising rapidly. But, overall viewing is sliding.