Townsquare Media Group added six exclusive partnerships to its portfolio of music and entertainment-focused digital properties. The sites will join Townsquare’s national digital biz that includes music and entertainment websites reaching over 50 million US monthly unique visitors. The publishers include: Consequence of Sound (http://consequenceofsound.net/)
Dangerous Minds (http://dangerousminds.net/)
Potholes in My Blog (http://potholesinmyblog.com/)
Pretty Much Amazing (http://prettymuchamazing.com/)
Tiny Mix Tapes (http://tinymixtapes.com/)
Wetpaint (http://wetpaint.com/)
These partners have been gaining notoriety over the past year including The New Yorker calling Pretty Much Amazing “the foremost voice in Indie music and all-around music nerdery,” Mashable naming Richard Metzger, editor of music and pop culture site Dangerous Minds, one of the “Top 10 Most Influential People” on Facebook (#4), and entertainment powerhouse Wetpaint launching its patent pending Social Publishing Platform that systematically builds loyal audiences.
“Townsquare Media continues to be a magnet for premium publishers in the highly-valuable music and entertainment category,” commented SVP/General Manager Townsquare Media, Rick Vorhaus. “We are excited to add these authoritative brands such as Consequence of Sound and Wetpaint and further the rapid growth of our influential portfolio and our audience of over 50 Million activators.”
The move follows the company’s recent acquisition of AOL assets The Boot (http://www.theboot.com/), The BoomBox (http://www.theboombox.com/), NoiseCreep (http://www.noisecreep.com/) and ComicsAlliance (http://www.comicsalliance.com).
The company also owns SeizeTheDeal.com, TasteofCountry.com, Loudwire.com, ScreenCrush.com, and Guyspeed.com and several multi-day music festivals, including Mountain Jam and the Taste of Country Music Festival.
RBR-TVBR observation: Townsquare O&O’s 241 radio stations and over 250 companion websites. The continued acquisitions in the digital space position the company well for the future and provide untold multiplatform opportunities for cross-promotion, advertising and content.
