Toyota, Entravision partner for free concert

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The concert will be in the LA area and celebrate the new 2012 Toyota Camry: The “Camry for a Better Commute” concert features top artists Julieta Venegas and Latin pop group Belanova. The event takes place at the Event Deck at L.A. Live on 11/22 from 5:00 p.m. to 8:00 p.m. In addition, Entravision and Toyota will offer LA area residents free bus transportation to and from the event from four select locations around the metro area.


LA residents can visit superestrella.com to register for complimentary bus transportation to the event from four locations around the city, including Orange County, San Fernando Valley, Inland Empire and Central LA. This will allow concertgoers the option to avoid driving through notorious L.A. evening rush-hour traffic and sit back, relax and enjoy the show.

“The ‘Camry for a Better Commute’ Concert will offer our radio listeners the chance to see some of their favorite artists that they hear on Super Estrella 107.1 each week,” said Jeffery Liberman, President of Entravision’s Radio Division. “Entravision is proud to work with national brands, like Toyota, to create unique events specifically targeted at the Hispanic community and to be able to highlight all of the great features this new generation of Camry has to offer.”

On “Getaway” Wednesday, 11/23, one of the largest car-travel days of the year, Entravision will re-broadcast the event commercial free in LA on its Super Estrella 107.1 LA area trimulcast (KSSE/KSSD/KSSC) from 5:00 p.m. to 6:00 p.m. PT, courtesy of Toyota Camry. Entravision will also offer a webcast of the show beginning at 5:00 p.m. PT, which will be available online at www.superestrella.com and promoted throughout the US.

RBR-TVBR observation: While this may seem like a huge expenditure, it may not be as much as some think. First off, Toyota is not giving away a Camry at the event. Secondly, the event may sell a lot of food and beverages. Nonetheless, this is a major feat, integrating Toyota into such a big event. It also demonstrates (we hope it will to Toyota) how powerful radio still is with Hispanic audiences.