Despite onslaughts from various competitors, from tape decks to CD players to satellite audio services, radio is still king of the automobile when it comes to providing news, information and entertainment. So it is not good news when a study finds a 3.1% reduction in traffic, the first reduction in 15 years. It’s not so good for the commuters, either, since the reduction is largely a result of high fuel costs and rising unemployment, among other things.
RBR/TVBR observation: We’re not too worried about 3.1%. Would it really be all that noticeable if only 96,900 people are trying to cross that one key bridge instead of 100,000? We think not, and most of them are going to want to know how that bridge is looking before they get there, and that means listening to radio.