GreenOwl Mobile has launched new affiliates for its TrafficAlert mobile service, a platform for media companies to participate in the rapidly growing mobile, social and local marketing trend. TrafficAlert is a free mobile app that constantly monitors traffic on a driver’s route and provides voice and visual alerts to traffic situations ahead. It also allows users to easily and safely notify other users of new incidents as they happen. The app is co-branded with the radio or TV station logo and provides a platform and revenue streams for promotion of existing and new advertisers.
Mark Bridges, partner, GreenOwl Mobile, tells RBR-TVBR they launched in December in Canada with a radio station north of Toronto called Rock 95 (www.rock95.com) and then added their sister station 107.5 Kool FM (www.1075koolfm.com) in March. They serve a population of about 400,000.
The also signed 5/18 a deal with a major Canadian national media company, but that cannot be detailed yet.
“This product becomes an additional platform for media ad sales teams to promote, placing them at the cutting edge of mobile technology. In the case of Rock95, the payback on this product was five months (their share of incremental ad sales on the TrafficAlert platform),” Bridges tells us. “Our platform is a natural tool for hyper-local marketing – ads served to listeners/users based on GPS location (e.g. “The Pizza Hut at the next exit is offering $10 off any large pizza.).
“Rock 95’s TrafficAlert app has given us an affordable new way to provide value to our listeners and at the same time leverage several of our existing advertisers across a new medium,” added Doug Bingley, President of Rock 95 Broadcasting.
GreenOwl, founded in 2007 and headquartered in Toronto, was established to design and develop a family of ‘green’ mobile device apps based on a real-time location-based mobile internet platform. TrafficAlert is a free download on iPhone and BlackBerry platforms, and will soon be available on the Android OS. Their SimplyGPS product is a vehicle fleet route tracking application available on the BlackBerry OS.