Transformers get Animated


Coming on the heels of the live-action theatrical film being released July 3rd, by DreamWorks Pictures and Paramount Pictures, Cartoon Network and Hasbro Inc. announced that the next generation of the epic animated series "Transformers" is being jointly developed by the two entities for a 2008 debut on the network in the US. The eye-popping 2-D animated series "Transformers Animated" is a new twist on the original high-octane, animated action-adventure series, with new characters alongside legends such as Optimus Prime and Megatron. (If you're too old to know who they are, ask your kids.) Each episode will present a standalone storyline featuring everyday heroes who do good deeds that triumph over evil. The Transformers Animated series will be co-produced by Cartoon Network Studios. 26 half-hour episodes will be produced, as well as a 90-minute special scheduled for release in early 2008 on Cartoon Network.

Matt Youngberg is the supervising director, Derrick Wyatt will provide the character designs and Sam Register will serve as executive producer of the series. Marty Isenberg acts as head writer.

Set on Earth in the near future in Detroit, the alien Transformers are thrust into a world populated by humans and automatons. As visitors to Earth, the Transformers work in the human world, interacting with the "natives" in exciting and humorous ways. Transformers Animated has been created to showcase the heroic Autobots working together to battle the evil Decepticons and save Earth with kid-relatable plot lines filled with humor, distinctive character personalities, and dynamic action.

Hasbro and HPG, its licensing division, will expand the action-packed Transformers Animated series through toys, games, licensed merchandise and promotions around the world.