Transparency Concerns Spark Media Agency Flips

0

Some 69% of advertisers have updated their media agency contracts within the past three years, and one third have made updates in the past year alone in response to concerns about transparency and alleged rebates in the media buying ecosystem, a new ANA report finds.



 Bob Liodice, CEO of the Association of National Advertisers (ANA), will co-chair Forecast 2020 with Mary Berner, President/CEO of Cumulus Media. Forecast brings together the best and brightest talent in broadcasting and advertising to forecast the coming year, to discuss the trends and momentums that will affect ratings and revenue. From Washington to Wall Street, automobiles to mobile devices, Forecast focuses on what’s ahead in the broadcast community’s future and how to prepare for its opportunities and challenges.

Seating at the event is limited. Register now at the early bird price. Click here.


Please Login to view this content. (Not a member? Join Today!)