Yep, GEICO is again the No. 1 brand using spot cable to reach consumers. That said, there’s a big new entrant to the latest Spot Ten Cable report from Media Monitors, and it comes as the holiday travel season fast approaches.
Now at No. 10 is TripAdvisor, thanks to 21,934 spot plays detected by Media Monitors. It’s a rise from No. 38, and shows might for the online travel agent and booking service.
What other brands or ad categories are actively using Spot Cable?
There’s a jump in activity from L’Oreal, while the auto insurance category remains strong.
Representing the QSRs this week are Burger King and McDonald’s.