A Programmatic Video Platform Expands Its Advanced TV Solutions


A programmatic video platform has combined its capabilities with an advanced TV solutions provider, creating a new integrated company offering advertisers “impactful brand storytelling.”

As a result, Tremor Video has married YuMe by RhythmOne.

According to Tremor, the combined offering gives brands and agencies such Connected TV (CTV) advertising solutions as directly sourced inventory relationships across apps and smart TVs, in addition to access to “exclusive supply sources” that reach all platforms.

CTV advertising is a lucrative market that is growing swiftly year-over-year. Research shows that in 2019 U.S. advertisers will spend $3.8 billion on OTT, increasing to $5 billion by 2020.

Tremor Video’s in-house Creative Studio offers advanced creative placements, including Interactive In-Stream, Standard In-Stream, and Smart TV Impression Units, among other offerings.

The company also enjoys partnerships with Pixalate and DoubleVerify; advertisers can also work with Tremor Video to access exclusive Alphonso TV data via automated content recognition (ACR) technology in order to deliver their videos across all screens in real-time. This allows brands to reach linear TV audiences on second-screen devices, as well as CTV.