Tribune Interactive, a division of Tribune Company, announced plans to expand the Metromix local entertainment website in Chicago across all of its newspaper markets. The service, also available in Orlando and Baltimore, is launching new sites this week in Los Angeles and New York City.
Metromix is a hip, dynamic site for young, socially active adults looking for the insider's perspective on local trends and hotspots. Through a searchable database of up-to-the-minute entertainment listings, user-generated content and stimulating editorial coverage of the city's newest restaurants, bars & clubs, events, music, TV and movies, Metromix gives users the tools, information, and insight to customize their social scene and effectively manage "life's playlist."
To support the expansion, Tribune Interactive has retained Leo Burnett for Metromix's digital marketing along with TV, print and cinema advertising. The first execution will be a 30-second commercial for Metromix L.A. that will be shown in movie theaters across the city and on Tribune-owned KTLA-TV.