In a major national marketing initiative, Tribune announced the launch of Tribune365 (www.trb365.com), its multichannel sales solutions group providing customized marketing programs to advertisers looking to reach consumers across a variety of media platforms. Tribune365 gives marketers consolidated access to the nation’s top markets.
Tribune, whose properties include the LA Times, Chicago Tribune and Orlando Sentinel, 23 local TV stations (including KTLA-TV in Los Angeles and WPIX-TV in New York), radio, digital, and mobile assets, says it will deliver results for national and local advertisers at a time when they are demanding solutions that work.
Tribune365 was recently selected by the Dallas Morning News to serve as its national sales rep.
“As a content company, we’re in the business of delivering the local news, information and entertainment that consumers are looking for when, where and how they want it,” said Don Meek, president, Tribune365. “Tribune365 gives our marketing partners unique access to innovative, multi-platform solutions that help reach their target audiences and meet their business goals.”