Tribune Media Net, the national ad sales organization for Tribune Company, unveiled a multiplatform campaign on behalf of Sears. The “Reinvent Your Kitchen” promotion will tie-in with Sears’ major presence at the 2008 Kitchen/Bath Industry Show (KBIS) in Chicago, April 11-13, and extend the company’s “Reimagine You” spring marketing campaign.
Tribune’s multi-channel promotion will reach audiences in key markets throughout the U.S. via radio, television and newspaper elements:
Radio – two weeks of pre-show promotion on Chicago’s WGN-AM. Events will include a Sears “Reinvent Your Kitchen” appliance prize contest valued at more than 15,000, and a live KBIS-related feature interview on the Spike O’Dell morning program.
Television – 30-minute custom produced TV special already airing in nine major markets (including New York, LA and Chicago). The show will take viewers behind the scenes at KBIS, previewing the latest kitchen innovations.
Newspaper — glossy, full-color post-KBIS special edition topping nine Tribune papers on 4/16. Total distribution will be over 2 million pieces.