Tribune pacts with Taboola for site content


Tribune BroadcastingThe 40 websites associated with Tribune Broadcasting television stations will be adding an enhancement courtesy of Taboola. It will also upgrade 80 Tribune mobile applications.

What Taboola does is make customized content recommendations to site users. Tribune hopes to use the increase in content accessible from its site to “…create a new revenue stream from both sponsored and native content recommended to consumers.”

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