Tribune Re-ups with Nielsen


TribuneEvery Tribune Broadcasting television station, in every market in which the company operates, will have access to Nielsen ratings data thanks to a long-term renewal of services.

Terms of the agreement were not released, as is typical.

The deal includes station access to Nielsen’s Out of Home (OOH) TV measurement and Return Path Data when introduced, as well as Nielsen’s new Mobile TV Ratings in Local People Meter markets.

“We are very pleased to have Tribune as a highly engaged, long-term partner,” said Matt O’Grady, EVP and Managing Director for Local Media at Nielsen.  “We look forward to their continued collaboration as we incorporate key service enhancements such as measuring the out of home audience, capturing viewing on mobile devices, and incorporating Return Path Data from set top boxes into the ratings and calibrating the data using our projectable panels.”

“Expanding our access to more detailed audience research and analytics is extremely important to our company,” said Larry Wert, Tribune Media’s President for Broadcast Media.  “We use Nielsen data regularly, and we are glad to have them as partners as video viewing habits continue to rapidly evolve.”