Tribune's WPIX NYC prepares Dr. Steve for syndication


Tribune Broadcasting’s WPIX-TV New York has set an April 17th premiere for “Dr. Steve,” a 30-minute health, wellness and lifestyle program for families. National syndication is in the works.

The multi-topic show will be hosted by Dr. Steven Salvatore, a board certified Emergency Medicine physician. He is hardly a new face for WPIX viewers, wince he has served as the health expert on PIX11 Morning News since 2005. Dr. Steve will air Sundays at 11:00 am on WPIX.

Dr. Steve will feature a mix of wellness topics including fitness and nutrition experts, kitchen nutrition makeovers, gadget and product reviews, children’s health and topical parenting issues. From gathering to cook a nutritious meal, to finding a fitness regimen adaptable for multi-generations, Dr. Steve will show viewers how to incorporate more quality family time into their lives. The show will also feature a roundtable discussion with Moms in the community and profiles of everyday heroes — ordinary people overcoming extraordinary obstacles.

Dr. Steve will offer advice to empower viewers and encourage them to be their own best advocates. From jumpstarting your wellness routine to setting an action plan, he will explore the latest trends and debunk health myths while providing large and small ways to integrate well-being.

“This is an opportunity for viewers to take control of their lives.  Too many people let things go and put them off for another day, but the truth is, you can start today, right now with simple solutions, and I’m excited to help show them how,” said Salvatore.

Millions of viewers already know Dr. Steve from his medical reports on PIX11 Morning News, which are currently syndicated to 13 Tribune stations.

“Dr. Steve has the perfect mix of medical training and wellness planning.  As a board certified physician, he has practical experience but also lives the healthy life he advocates, so he is able to help viewers and their families better understand how to lead happier, healthier lives themselves,” said WPIX VP/GM Eric Meyrowitz.