Triton Digital Integrates Centro’s Basis Platform with a2x


Digital audio and podcast tech services provider Triton Digital is now integrating Centro’s Basis platform with its a2x programmatic audio marketplace.

Centro is a global provider of advertising technology, and its Basis is its automated digital media platform. The integration into a2x, Triton says, “bolsters Basis capabilities for executing global, targeted, non-skippable, and brand-safe audio ad buys through both open marketplace and private marketplace deals.”

The a2x marketplace offers global, monthly ad opportunities on premium content produced by radio organizations, in addition to professional sports leagues, podcasts, and streaming audio platforms.

Basis consolidates digital operations across programmatic, direct, search, and social campaigns. In addition, it offers a demand-side platform (DSP) integrated with workflow automation for direct-buying, holistic analytics, business intelligence technology and billing reconciliation, available in a single sign-on system.

“Our partnership with Triton Digital aligns Centro with a premier media organization on the forefront of digital audio and podcast advertising,” Centro VP/Customer Success Steve Monti said. “Our users will benefit from the performance of audio, as the a2x marketplace provides robust and unparalleled access to audiences engaged with premium audio content from radio broadcasters, podcasters, streaming music services, and more.”