Triton Digital has integrated its audio SSP (Yield-Op) and programmatic audio marketplace (a2x®) with Google’s Display & Video 360.
The integration of Triton’s audio SSP and programmatic marketplace with Display & Video 360 creates what Triton calls “the industry’s largest transparent marketplace whereby audio inventory can be transacted at scale across the globe.”
Through this integration, buyers can create private marketplace deals (PMPs) with a wide range of audio publishers including streaming music services, broadcast radio stations, podcasts, online gaming and more to engage audiences across any internet-connected device, including mobile phones, desktop computers, TV’s, and smart speakers.
“We are thrilled to integrate our audio SSP and programmatic marketplace with Display & Video 360,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “Our combined global presence will have a tremendous impact on the audio industry’s growth, enabling publishers to deliver a smooth, high quality listening experience to their audience by leveraging server-side audio ad insertion and native ad placement to provide a high return to their advertising partners.”