Triton Digital, provider of digital services to the radio industry and the digital operating unit of Triton Media Group, has expanded its presence in the loyalty marketing space by acquiring Enticent, Inc. Enticent and Triton’s Mass2One Media will combine to form a new Triton Digital operating unit, Triton Loyalty.
The enhanced Triton Loyalty will offer a full complement of innovative products designed to enable mass media’s transformation into a vital one-to-one audience engagement and marketing vehicle. Triton Loyalty’s leadership team will include President Chris Bell (formerly of Enticent), EVP of Operations Mike Becker (formerly of Enticent) and EVP of Audience Engagement Tracy Johnson (formerly of Mass2One).
Neal Schore, President and CEO of Triton, tells RBR that the Enticent products, technology, management team and all of the elements were a perfect fit for our plan to help drive digital revenue for the broadcast industry.
Enticent provides turnkey database, email, and loyalty marketing programs to over 300 media companies, including Clear Channel, CBS Radio, Entercom, Comcast, Belo, Citadel, Tribune, Sinclair Television and others.
When asked how many new affiliates the Enticent buy brings to the Triton Digital stable, Schore said the total affiliations after the buy are above 4,500. “A couple of months ago, we announced about 4,000 affiliations.”
So it looks like Enticent brings some 500 stations to Triton Digital/Triton Loyalty.