RBR-TVBR First: Triton Digital Media (www.tritondigitalmedia.com), provider of digital applications, services and content to the broadcast industry, announced 6/4 the acquisition of StreamTheWorld, the premium content delivery network focused on the broadcast industry. Prior to the acquisition, Triton was the largest individual StreamTheWorld shareholder and exclusive marketing partner in the US. Simultaneous with the acquisition, Triton will merge operations of StreamTheWorld with Ando Media to create The Ando Media Group.
Triton COO Mike Agovino tells RBR-TVBR: “StreamTheWorld and Ando have been working cooperatively for several years now to deliver a server side targeting solution that propels the industry forward. The merging of the companies was a logical step to advance this development and further innovation.”
Ando Media Group President Yves Eric Laliberte added, “After working with Ando for many years and tracking the evolution of the business and marketplace, it became clear that an integrated offering providing a turnkey solution would simplify the value chain and stimulate marketplace growth. Our combined platform will enable us to work with clients from the inception of the stream through the successful delivery of targeted ads. The more straight-through the process, the more efficient and effective the results for our clients.”
StreamTheWorld is the largest live streaming delivery provider that focuses exclusively on broadcasters. Ando Media is the standard in audience measurement for streaming audio and inserted more than ten billion ad impressions in 2009, many through StreamTheWorld servers.
“We’ll start by vertically integrating the offerings to enhance the value proposition to our clients,” said Agovino. “Long term, the new Ando Media Group will lead the way forward providing the innovation, technology and monetization offerings this rapidly growing space needs and our clients have come to expect from Triton.”