Triton Digital signs Slacker Radio


Triton Digital Media has signed a strategic partnership with Slacker Radio to rep  Slacker inventory to digital and traditional agencies, measuring Slacker’s audience for both desktop and mobile listening, and handling ad insertion.

“We are focused on accelerating the growth and adoption of digital audio by creating dynamic opportunities for both traditional and new media clients. With an in-stream and mobile platform of more than 15 million registered users, Slacker further increases our digital sales footprint and brings highly compelling interactive opportunities to our advertiser and agency clients alike,” said Triton EVP Bill Freund.

Slacker is also partnering with Triton’s Ando Media Group for audience measurement through its Webcast Metrics platform as well as targeted ad insertion.